It should go without saying - Don't substitute something like engine oil or ATF!
It doesn't have to be JD branded oil, but it should meet their specs. This is a common oil and should be easy to find. Almost every farm/construction equipment dealer, NAPA store, oil retailer and farm store will sell hydraulic oil that meet the minimum requirements, just read the label.
Two other major oil spec's that are very very similar are CAT TO-2 and CNH Hytran. Also you should be aware that Deere markets J20 under the Hy-Gard name.
ISZ