How do you apply a Kubota plastic emblem?

[sixdogs]

I bought a plastic "KUBOTA" name badge to replace the damaged one on the front of my M6800 and can't figure out how to apply it. There was a thin removable film on the back and I removed it figuring it would just stick on. The back isn't even sticky. It's some kind of gray stuff on the back and there must be some secret to applying it to the tractor. I even tried heating it a little but no dice. I don't have a clue.

Anyone have any idea how to apply a plastic KUBOTA badge?