Hum... cold it be the glow plugs are not working properly? could you take a voltage reading on the glow plug rail while someone else goes thru the cycle and starts the tractor. Also if you want you could ohm out each glow plug separately after you remove the rail.
Keep in mind that there are really 2 glow plug cycles. the one you "see" with the lamp on for 8 seconds, which the glow plugs really are energized for 15 seconds, and the one you don't see after the start starter is engaged the glow plugs will stop and then re-energize for 15 seconds after starting if the water temp sensor calls for it. If I remember correctly glow plugs are about .4 ohms cold. The coolant sensor is about .5 ohms measured with the contact on, and the water temp below 60C or open above 60C. Of course the display unit controls the relays. and accepts input from the temp sensor. But first measure voltage on the glow plug rail, and if that looks good, disconnect rail and ohm out each glow plug, and go from there. Of course the problem may not have anything to do with glow plugs, but it is a guess on my part. Another thing I believe some people have done is use one of those thermal temp guns and focused the spot on each glow plug to see if they are heating.
When the key switch is in "ON" position
The 12 V of power is supplied to the display unit
(BN) through the "ON" terminal (No. 6) and the fuse
8 (unit) by the contact in the key switch (PP). If the
preheat condition of the temperature sensor (below
60 °C) is satisfied, 12 V of power is supplied to
the coil terminal (No. 41) of the preheat relay (BJ)
through the preheat output terminal (No. 41) of the
display unit (BN).
12 V of power is supplied to the glow plug (BM)
through the relay switch contact for 15 seconds.
Simultaneously, 12 V is supplied to the preheat indicator
terminal (No. 45) of the instrument panel assembly
(PT) to turn on the indicator for 8 seconds.
- When the key switch is in "ST" position
12 V of power is supplied to the display unit through
the terminal No. 42 of the key switch, and this signal
acts as an indicator of the "start" cycle. This
signal acts as an indicator for the “start” cycle. This
input will shut the preheat cycle down to direct all
battery current to the starter. Once the key switch
returns to the “ON” position, the preheat cycle will
operate again as described in the previous paragraph.
This second cycling of the glow plugs is
known as after heating and cycles for 15 seconds
without illuminating the glow light on the dash.