The number 54 car driven by Ty Gibbs came in 27th at the Glen. Monster Energy, Interstate Batteries and Sport Clips divided the primary sponsorship for the 54 car for the 2022 season. They each paid for a certain number of races and there were some races left over as unsponsored. When they aren't the primary sponsor their logos show on the car in the affiliate sponsor spaces. Companies can then pay to be the major sponsor of the car for one race, which is what this looks like.
In the lower tier series such as Xfinity and the Camping World Trucks a one time race sponsor isn't that expensive. DeWALT is a Joe Gibbs Racing sponsor. Stanley Black & Decker, which owns DeWALT and MTD, which makes Cub Cadet, worked out a deal for one race. The company get perks such as pit passes, photo ops with the driver and car, and ball caps with the company name and car number on them. The companies use it as an employee event, bring a bunch of employees to the race, everybody gets a cap, have a big cookout, and watch the race. They also get to use the car image in their marketing campaign. The car chassis is reused so at the next road race it will have someone else's name in the primary spot.