Never heard of them but not impressed by my visit to their site. The info on the site is really limited. Specs would indicate there's really some steel in them at the weights shown.
However, the blade has an inexpensive-looking two quick shots on a press brake appearance rather than rolled/curved like most snow plows. Top edge looks like a raw edge without the strengthening return bend most have. Can't see how the bottom edge is or isn't reinforced. Nothing mentioned on skid shoe adjustment. Picture makes it look like the FEL arms nearly drag on the ground. "Serious Duty" would be kind of cute, but is overused and doesn't prove much. If they can't tell me the price, i won't send a request asking.