I've worked for two different privately-owned businesses which had grown so large and successful that the founder of each began to think they could do no wrong... and then they did. I see Elon making the same mistakes, most notably at getting involved in politics and leading the DOGE under an administration that most of his original customer base might consider the opposition.
Maybe he thought he'd keep his early adopter fanatics, while pickup up a whole new customer base from the opposite side of the aisle?
The only thing that ever happens when a business attaches themselves to politics, is that they lose half their potential customer base. And in the case of an EV company, alienating those on the left has to be akin to throwing away the larger half.