If you leave gas in a small engine, you probably want to be adding a fuel stabilizer. Letting fuel sit around is never a great idea, but we all do it. I put SeaFoam stabilizer or Sta-Bil in everything as soon as it comes on the property. I also run through carb/fuel injector cleaner on a regular basis.
Personally, when I finally paid attention to my Stihl manual and started putting in 89 octane as specified, all my hard start/running issues went away. Note to self: read the fine (or not so fine) print in the manual...
A large fraction of the energy in gasoline is present in some very volatile components that can evaporate out, leaving us trying to run these engines on what has become inferior fuel, often with lots of varnish/crud (technical term). I think that it isn't fair to the engine.
As others have noted, getting the right spark plug for the fuel and operating conditions makes a big difference. Many of these engines are designed for wide open throttle operation for many reasons, including fuel use, but also cooling, and proper temperatures within the engine.
Since some folks manage to get lots of hours out of these engines, there are clearly ways to use/treat the engines in ways that gets lots of use out of them. Personally, I struggle to use many of the small engines often enough to keep everything lubricated well, but I suspect we all have different challenges to deal with. I really appreciate the tips here on this forum on how to best use/maintain the equipment to get the best out of our investments.
All the best,
Peter