Competition is never irrelevant.
Here are a few grapples that recently sold at auction (Sacramento and Woodburn).
bid.barnoneauction.com
bid.barnoneauction.com
bid.barnoneauction.com
$1100 to $1500.
If Everything Attachments was say double that price, then they'd still have a market. But, if they bumped it up to triple or quadruple that price, then the market could dry up quickly. Of course there are other US manufactures that they're competing with too.
So, while they may keep busy at one price point, they won't necessarily keep busy at a higher price point.
Thus, everything runs a little leaner.
Then a plan to increase production significantly. More production means lower prices per item.
Likely the expansion also would mean more stock on hand, from larger production runs of spare parts to making items before selling them. Perhaps also projecting seasonal sales. And, newer and bigger equipment.