Tractor Brands Market Share

[KennyG]

This perennial discussion is interesting, but probably not important. However, it's interesting to stop and think about what you see. It's very different in different areas. I just returned from a 6000 plus mile trip to the West coast and back, mostly off the Interstate. I was surprised to see only a few Kubota dealerships while I saw dozens of JD and a sizable number of Case IH. This was likely a result of going through areas where "tractors" start at well into 3 digit horsepower. I think I saw one Mahindra dealership and it had multiple brands. The JD and Case dealerships seemed to generally have a couple of tractors and a couple of combines in stock and otherwise just implements on the lots.

My area is mixed row crops and orchards. The big farmers use JD and Case/IH exclusively. Orchard/vineyards use mostly JD with a few NH and Kubota. Kubota seems to compete only with homeowners and landscapers.

I like my JD but the deciding factor was that the JD dealer is head and shoulders above the others in service and responsiveness. I suspect that dealer quality will be the major local factor in sales, especially to commercial users.

 

[K5lwq]

I don't see that Kubota is claiming number 1 anymore.

The only reference I find to Kubota in articles referring to the 2021 EDA report is they fell to the bottom of dealer relations of major manufacturers.

If they held the number 1 spot in 2019 they have not held that spot since.

I did see that Branson earned the Dealer Choice Award for the second year in a row. Lol go figure.

 

[dodge man]

Someone said led the under 18 hp and under subcompact market. Does anybody make on except Kubota with the 18 hp BX? JD I think only makes the 23 hp 1023e.

 

[Steppenwolfe]

Interesting, I expect there will be some push back from some of the color bleeders

Makes perfect sense to me that Kubota is only 3% of the used market... Who would ever want to get rid of one???

 

[DK35vince]

Makes perfect sense to me that Kubota is only 3% of the used market... Who would ever want to get rid of one???

You have never kept one long enough to hit 500 hours

 

[Steppenwolfe]

You have never kept one long enough to hit 500 hours

Very true. But, I do sell them and buy another Kubota. I just sold my 2014 ZD331 and got $400 less than I paid it. It had 250 hours on it. My 2015 L3301 is also for sale with only 220 hours on it. I will upgrade in the spring / summer. I like a newer tractor...

 

[Paystar]

You have never kept one long enough to hit 500 hours

Well over 500 on mine. Bulletproof.

 

[Steppenwolfe]

Well over 500 on mine. Bulletproof.

Dam n straight they are...

 

[K5lwq]

Kubota makes a good tractor but not what we are trying to understand. What we would like to know is market share. Has nothing to do with reliability.

 

[Torvy]

Not a fan of the fanboy approach, but that does point out a problem with used sales...you have to do a lot of data analysis and then it gets hard for most people to understand.

I admit being an IH fan, but their CUTS are essentially rebranded LS and identical to the New Holland...for all intents and purposes.