^ It is called the ‘safety bead’. Tubeless wheels have a different shape in the bead area to prevent the tire from ‘de-beading’ at low inflation pressures. If this were not the case every car that ever got a flat tire would have had the tire actually separate from the rim and flop around, which on a car means the tire and sometimes the wheel are destroyed. This is also why if you hang around a tire shop, car tires ‘pop’ into place when seating the beads whereas tube tires usually just slowly slide into place. Tube tire and wheel design facilitates ‘field service’ where you can leave a wheel on a machine and separate the tire bead from the rim without hydraulic/pneumatic assistance (this is before the rust sets in, mind you!) by just letting the air out, vs having to dismount the wheel from the vehicle and mount it to a machine 5 times bigger like we do with car tires.
There are bead breaking tools you can use in the field of course, but in general if you intend to mount and dismount your own large tires stick with tube type stuff.